Boutari Winery, with a long tradition of producing high quality wines, proudly relaunches 2 iconic labels, Rose Demi Sec and Rose Sec. This renewal is not only limited to the label and the appearance of the bottle, but also represents the company’s dedication to innovation and adaptation to modern market trends. The 2 labels are aimed at lovers of fresh rosé wines, demi-sec for those who love semi-dry wines and sec for those who love light-coloured dry rosé wines.
Aiming to give their products a more youthful and modern image, the new bottles are designed to attract a wider and more dynamic audience looking for quality products at affordable prices, while maintaining the excellent quality and unique taste that has characterized the wines of Boutari Winery for decades. The easy opening with screw cap offers even more convenience for easy opening in every drinking situation.
This move underlines the company’s commitment to remain relevant and attractive to consumers, strengthening its presence in the market and promoting its products as the ideal choice for every occasion. Made from the Xinomavro, Syrah and Merlot varieties from the region of Macedonia, the renewed rosés of Boutaris winery will become the ultimate affordable rosé wine of the summer.
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